In this post I interview Kipp Bodnar, Social Media Marketing Manager, co-author of the Ad Age Power 150 Social Media B2B blog, and thought leader on using B2B social media strategies. In this interview Kipp shares why sales reps need to become better marketers, how social media is changing the B2B marketplace, and why social media is more than the responsibility of the marketing department at your company.
Chad: What are some of the major shifts you are seeing in the B2B marketplace with the innovation of social media platforms?
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Before I jump into the New Rules of B2B Sales, I want to talk a bit about the focus of the blog moving forward.
The New Sales Economy Blog will laser in on how to use the best of sales 2.0, social media, and inbound marketing as a B2B sales strategy for the Web 2.0 world. It is going to be an exciting ride and I have some AWESOME content planned.
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When you look around at the competitive marketplace, what do you see? If you look close enough, inside the trends, you will see that the modern company is coming of age.
The economy has been down a rough road and it was well needed. We needed to be smacked around a bit and the beating is not quite over yet. But, there is good news. Lurking below the swelling and hidden beneath the bruises, there are ideas that will change the competitive marketplace. The evolution of the modern company is in full swing.
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The crew over at Genius.com’s Connected Marketer blog have put together a vote for your favorite B2B Marketing Automation Tweeter.
Please head on over to the poll by clicking here and vote for me!
What does the sales organization of the future look like? It’s a really intriguing question and it should definitely get your mind buzzing. Remember, the world has arrived at the biggest inflection point since the industrial revolution. What used to work just a few years ago, will not work as well today, until it won’t work at all anymore.
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One of the toughest things to do in business is to take evolving trends and connect the dots before everyone else does. An awesome and really fun exercise to do to help you connect the dots, is to ask yourself questions that get you thinking.
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In this post I interview Doyle Slayton, sales thought leader and author of the fantastic blog Sales Blogcast. In this interview Doyle shares why he doesn’t think Sales 2.0 is about sales, some of the challenges he’s seeing with the rise of Web 2.0 and customers doing initial research on Google, and why being strategic is more important than ever.
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Here is a great sales cartoon from Hugh Macleod:
Are You a Sales Dinosaur?
This one made me chuckle pretty hard and I couldn’t help but think of all the sales executives, managers, and reps that are hanging on to old and out dated sales strategies. They are the real sales dinosaurs.
The meteor is sales 2.0, inbound marketing, and social selling. If you have ever tried to speak with a sales dinosaur you know how tough it can be to get them to embrace the meteor! Dinosaurs are notoriously stubborn 
Don’t be a sales dinosaur. Embrace the meteor that is sales 2.0, inbound marketing and social selling.
To read the New Rules of B2B Sales click here.
To subscribe to the New Sales Economy Blog click here.
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Drop by Gapingvoid for more of Hugh Macleod’s awesome cartoons.
Have you ever wondered the ways that sales 2.0 processes can increase your sales, lower your cost of sales , and increase percentage of reps making quota? If you haven’t, here are some alarming trends and statistics that should get you on the lead nurturing band wagon.
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Guest post by Steve Richard co-founder at Vorsight:
No doubt all of us need to get better about marketing ourselves and our offerings with creative content. But what about maximizing your normal cold calling and prospecting activity?
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In a recent post I laid out the New Rules of B2B Sales in the New Sales Economy. One of the new rules is that trust, credibility, and openness are mandatory. Most people understand this rule and agree with it completely, but it is rarely practiced to its fullest in the B2B sales marketplace.
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