59 Beliefs That Are Holding Back Your Company

I speak with executive leaders all day long and sometimes I’m quite bewildered by the belief sets being operated on. I’ve made a list of these sales and marketing limiting beliefs over time and I’ve compiled the top 59 for your enjoyment here. Many of you are going to think these are obvious facts or truths. That is not the case in the executive leadership at more companies than you could ever imagine. If I had to SWAG it I’d say that 70% of all companies have this stuff ass backwards.

Alright, enough postulating, it’s time to let it rip baby.

59 Beliefs That Are Holding Back Your Company:

1). Thinking your most qualified prospects are not online
2). Your business is too small to take advantage of online marketing strategies
3). I don’t need to be participating in social networks because my prospects are not there
4). Having a website that consistently pulls in prospects does not create a competitive advantage
5). Blogging once per week is too hard
6). Procrastinating will change the new economic realities and not compound the consequences of delaying
7). Content marketing is not for your business vertical
8). You won’t be forced to begin inbound marketing at some point because a competitor will force you to
9). You can interrupt your way into the prospects minds and be successful
10). You won’t lose business by not having a defined sales process in place
11). SEO means what it used to and an SEO consultant will solve your qualified website visitor issue
12). Content can’t help you create awareness, engagement and influence deals in your favor
13). Having prospects come back to your website for content does not give your sales team valuable intelligence
14). You can continue to cold call and drive sustainable revenue
15). Your competitors have a better online strategy and it does not diminish your enterprise value
16). Social media is NEW and CUTTING EDGE (fyi its called marketing)
17). You can ignore irrefutable data and facts about the new b2b buyer
18). You don’t waste time on menial tasks that you could have easily written a 300 word blog post on an industry trend
19). Having an executive suite that blogs is not a competitive edge
20). Creating content hubs by customer pain on your website won’t help your sales team sell
21). Designing a new website and hiring an SEO firm will fix your lead generation problem
22). No process for shortening time to full ramp for new sales reps
23). You are not an executive dinosaur if you don’t believe the first 22 truths
24). You can’t measure the ROI of your marketing programs down to the penny
25). You can’t attribute revenue to blogging efforts or social media campaigns
26). Your reps are good enough to consistently drum up qualified leads by cold calling
27). Thinking what used to work still does
28). Wishing it was easier, like it used to be or other fantasies of the past that aren’t coming back
29). Traditional advertising is the solution to your cash flow problem
30). Relying on hope instead of pure data
31). Your prospects don’t judge you negatively by your lack of a web presence
32). That a blog won’t get you in with industry thought leaders and analysts (I can tell you how to do it in 5 minutes)
33). There are no influential voices in your niche that have an active online audience
34). I’m not doing this stuff because I’m not lazy
35). Your employees are not some of my best brand ambassadors
36). Shutting off social media sites to your employees boosts productivity
37). You don’t need to have a mobile strategy or at least be thinking of one
38). Not needing to have a fundamental understanding of your buyer personas
39). Your prospects and customers aren’t already talking about your brand anyway
40). Building a marketing and sales aligned organization is a waste of time
41). That it’s too time consuming to write content
42). People remember your ad in a magazine, newspaper, yellowbook, flyer, tradeshow, etc
43). Prospects don’t go to your website first when they are doing research
44). You don’t need to have numerous customer testimonials on your website
45). That you as a CEO are too busy to write one post per month on an industry trend.
46). Defined lead nurturing programs that you can feed with relevant content is for the big guys
47). You won’t be out of business in five years if you don’t get with the times
48). Inbound marketing is not going to be the majority of your marketing mix in 2 years
49). Traditional marketing budgets are expanding
50). Inbound Marketing won’t be called marketing in the very near future
51). Not understanding the motto if it don’t make dollars it don’t make sense
52). You can continue not tracking your marketing efforts and turn a consistent profit
53). That your own skepticism of how sales and marketing has changed isn’t holding your company back
54). Your employees like working for your archaic, old school, stodgy corporate culture
55). Your employees would not bend over backwards for you if you gave them the training and tools to succeed
56). Adaptation is not the holy grail of all business traits
57). Buying links is a productive and ROI producing activity
58). Buying PPC ads or Facebook ads is having an online strategy
59). Having a healthy, fun and results driven culture does not create a competitive advantage

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