This is a pretty neat infographic I stumbled across from the great team over at InsideView. The data highlights the efforts of Global Fortune 100 companies around social media and some interesting consumer trends. One thing is certainly clear — a large part of the sales process is happening on your company website, blog and social media properties before your prospect ever speaks with a sales rep.
Some interesting takeaways:
Forrester estimates that by 2014 3.1 billion dollars will be spent on social media passing email and mobile spend
Fortune 100 companies are blogging an average of 7 times per month
A negative customer review can cost a company about 30 customers
Social networking sites are visited by 75% of global consumers who go online
Some things I’d like more data on:
Of Fortune 100 companies that are actively using social media and blogging, how many of those companies are generating leads for their sales team with these efforts?
How much revenue can these Fortune 100 companies tie to their social media and blogging efforts?
Of the Fortune 100 companies with B2B sales teams, how many closed deals that can be tied to a lead that was generated through a social media or blogging channel?
That would be a cool follow up infographic @insideview!