Yesterday, Linkedin launched a new feature that allows you to “follow” companies in their database. This is great tool for both named account reps and hunter reps to stay in the loop and feel the pulse of their target companies.
From the Linkedin blog:
“Follow Company” helps you be among the first to learn about developments at companies like DreamWorks, find job openings at NASA or stumble upon business development opportunities at Netflix. The new feature lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn and more that are being created every day.
Most importantly, this feature can deliver insights – you may be surprised at – such as the pace of hiring at your nearest competitor or the start of a whole new industry as you see web technology companies hiring geography teachers (for e.g.). Or better yet, you may find the job of a lifetime to do cause marketing for Major League Baseball.”
Start following your best customers, prospects, target accounts, etc and let the web bring you the inside scoop.
For the step by step from the Linkedin blog on how to follow companies (it is so simple) click here.
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What LinkedIn has started doing now, we've been doing for the last three years. We allow our users to track their HOT companies using our Watchlist feature. Not meaning to blow my own trumpet, but it's true. Our users have seen some excellent opportunities that they've been able to act upon immediately.____I talk about how people in sales are increasingly using the social media to connect better at this post:http://blog.insideview.com/2010/04/27/connecting-...