Are you using Twitter to connect and sell more? This post will show you how Twitter can help you crush it as a sales rep.
What is Twitter?
Twitter is a free micro-blogging social networking site. It allows you to post messages with 140 characters or less and connect with others all over the world.
How Can Sales Reps Use Twitter?
1.) Relationship Management: Twitter can help you deliver an unprecedented level of customer service. It’s very easy to upload and invite all your contacts to follow you on Twitter. In your invitation let your clients know you will be using Twitter to help them stay in contact with you. Give them a great reason to connect with you on Twitter and they will. Once your connected on Twitter you can post links to valuable information your followers/clients will find helpful. Then if needed they can follow up with you by their preferred method.
You can easily set up alerts to monitor any keywords and phrases that you choose. This allows for real time monitoring of your name, product, brand, service or anything you want. I provided links to help you with this near the end of this post.
2.) Lead Generation: If you have your prospect’s e-mail address you can send an invitation to connect with you on Twitter. Provide a valuable impact statement in your e-mail that will get your prospect interested and compel them to follow you on Twitter. You will know if this technique worked because Twitter sends you an e-mail when someone follows you. If your prospect follows you it’s safe to assume they saw value in your impact statement and you should follow up immediately.
3.) Traffic Driver Twitter allows you to place a link to a website of your choice in your profile. If you write a blog related to what your selling I recommend placing your address in this area. After your prospects and clients visit your Twitter profile they will probably click the link to your blog. If your blog is good it will create buying desire and help you engage your prospects and clients. You can also monitor and track who visits your blog with some really great free tools like Google Analytics. Also, checkout Hubspot if your interested in learning more about inbound marketing.
4.) Create a Community Twitter makes it very easy to build a community of followers around you. The more you use Twitter in your business the tighter your relationships will be with your community. If you have a high quality Twitter community it helps build your credibility — and credibility sells!
Awesome Twitter Tools To Help You Sell
1.) Twitter Search: Search Twitter in realtime for people and keywords.
2.)Tweetlater: Schedule tweets and keep your Twitter stream ticking while your busy. Set up alerts and track keywords in the public Twitter stream.
3.) Tweetdeck: Splits main Twitter feed into topic or group specific columns allowing a broader overview of tweets.
To learn more about how others are succeeding with Twitter go read Copyblogger’s excellent Twitter post!
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{ 1 comment… read it below or add one }
Interseting thoughts, along with some good ideas for automation communication.
Twitter definately has possibilities other than the obvious ones…