The applications of social media don’t stop in marketing. Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and “a sound social media strategy is key to driving this inbound interest.”
So how can you use social media intelligence to help you make a sale? I recently sat down with Chad Levitt, a member of HubSpot’s own sales team and the author of the New Sales Economy Blog, to discover how he uses social media intel to prep for his sales calls. This is what I learned…
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