Fun post I helped out on for the HubSpot blog.
Excerpt:
The applications of social media don’t stop in marketing. Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and “a sound social media strategy is key to driving this inbound interest.”
So how can you use social media intelligence to help you make a sale? I recently sat down with Chad Levitt, a member of HubSpot’s own sales team and the author of the New Sales Economy Blog, to discover how he uses social media intel to prep for his sales calls. This is what I learned…
For the full post click here.
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Nice post Chad. I agree with the strategy. I do my research before making contact and I appreciate it when people reaching out to me have some idea of who I am, what I blog about, how I position my company's offering and so forth. There is always a balance between knowing too much and not knowing enough. The magic happens somewhere in the middle. Ken
Great stuff and some good comments too! I totally believe that knowledge is power and you need to use it and not just give it lip service. How many people do I see in interviews with no idea about the company they're looking to work for. It's the same principle! I wouldn't tell the guy that I know he had duck instead of turkey Christmas day and that his wife looked better before she dyed her her blonde but I would 'casually' mention a few bits of relevant information, especially about the company's Social Media profile or the lack of!
This is a matter that’s near to my heart. Regards!
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