Is Twitter an effective sales tool? There’s been some blog posts all over the web from both sides of the argument. Checkout the following 2 links to get up to speed.
- Twitter: Friend or Foe of Sales by Anneke Seley, CEO Phoneworks
- Not Digging on Twitter by Garth Moulton, VP of Community at Jigsaw
Garth issues a challenge to close a 1 million dollar deal using Twitter — he doesn’t think it’s possible. But, with anything it depends on your perspective.
Sure, the PO may not come across in a tweet. But, is it too far fetched to live in a world where a customer may engage your company’s webinar, Youtube video, blog, vlog or facebook page from a tweet on Twitter?
What if the webinar the customer attended, lead to engagement with a sales rep and a deal worth 1 million dollars? Would that count? It sure would — unless you don’t like getting paid.
I like getting paid.
Here is a useful diagram for some of the uses of Twitter courtesy of 360 Degrees Digital Influence blog.
Do you think Twitter is a useful sales tool or is Twitter really that stupid?
Share your comments below.
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