Are you sick of reading marketing tactics for sales books that read like this?
Do you dread calling prospects? Are you sick and tired of rejection? Prospecting for customers is a necessary part of doing business, but you don’t have to suffer through it anymore. There’s a better way…
What about this one?
Nobody likes cold calling, and for good reason. Most of the time, cold calls don’t work and end up wasting everyone’s time. Smart Calling gives you a new and better way to approach prospects and win sales. So forget about cold calling; get Smart Calling. Don’t pick up the phone without it!
This type of marketing copy is so old old and tired. In fact, it just plain stinks. Do they really think that we don’t see their attempt to prey on the basic human fears of rejection and failure? Do they really think smart sales reps will believe that they will never be rejected in sales? That’s laughable.
Do they really think that looking something up on a social network all of a sudden changes a cold call to a warm call. It doesn’t. It is still a cold call. I don’t care if you know everything to know about a prospect’s business; if you call someone that is not expecting your call, or call someone that has not left their contact information in a form on your company website, than your call is a cold call.
The only type of sales call that is not a cold call is an inbound lead. Even then the prospect is not expecting your call, so that at best is a warm call.
If the author of this book and their marketing team believe these statements, should you be taking their advice?
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