Trish Bertuzzi, President of The Bridge Group, and your’s truly, will be putting on a great little webinar with the folks at Destination CRM and InsideView. We would be thrilled to have you stop by Wednesday 06/09 at 2 PM EST.
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The dawn of a new marketplace has arrived that has changed the best practices of sales, marketing, and the way customers buy products and services. We are sitting at the largest inflection point since the industrial revolution. To be blunt, everything that used to work best, no longer does.
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Here are 18 social media articles that will have an affect on your sales organization in the days ahead. There are two choices. You can choose to read up and learn about how social media will change the sales profession, or you can ignore the trends and be flanked by your competition. The world of marketing, sales, and customers is changing rapidly. These articles will help you put all this “social media stuff” into perspective.
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In this post I interview James Kappen CEO of Proposable, a startup based in Bloomington, Indiana that offers a new way of sending sales material to potential customers. Instead of sending file attachments of various formats via email, Proposable has created a SaaS tool that lets users create, deliver and analyze sales material online. In this interview James shares his thoughts on the evolution of sales and his journey as a Sales 2.0 entrepreneur.
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The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers.
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Many of you have seen the first edition of Eric Qualman’s Social Media Revolution video. If you haven’t, here is the 2nd edition of the Social Media revolution video with updated stats and graphics. It is excellent.
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Since 2007, IDC, an IT think tank, in sponsorship with EMC, puts out a report on the state of the Digital Universe. This year’s report has just been released and there are some interesting trends that sales reps can draw from the report.
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I’m always amazed at some of the stuff that people post on the web. If you are in the mood for a good laugh read this guy’s Linkedin profile. It is far and away the funniest profile I’ve ever read on any social network. Period.
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I’ve been saying it for awhile now — the most succesful sales reps and sales organizations of the future will see themselves in the business of creating content that helps them sell, not just in the business of selling their stuff.
I don’t care what industry or vertical you play in, creating interesting content will help you gain attention, mindshare, and help you create better relationships.
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Yesterday, Linkedin launched a new feature that allows you to “follow” companies in their database. This is great tool for both named account reps and hunter reps to stay in the loop and feel the pulse of their target companies.
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