In this post I interview Mike Damphouse, CEO of Green Leads, who is widely considered to be an expert on demand generation and appointment setting. In this interview Mike shares his thoughts on how inbound marketing will change the B2B sales profession, how sales reps can sell more effectively, and he sheds some light on exactly what unfied demand generation is.
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Do you have a plan for when your customers or prospects tweet your pricing? Do you have a process or workflow that will respond to someone when they crowdsource your pricing? This is the new frontier of virtual guerilla sales warfare – you need to be ready.
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Are you sick of reading marketing tactics for sales books that read like this?
Do you dread calling prospects? Are you sick and tired of rejection? Prospecting for customers is a necessary part of doing business, but you don’t have to suffer through it anymore. There’s a better way…
What about this one?
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Guest post by Sham Sao, CMO InfoGroup’s OneSource
Before you can win over your prospects with your charming personality and deep knowledge of how to address their business needs, you need to first open the door by getting in contact with them and holding their attention long enough to get them hooked – or at least hooked enough to continue the conversation. Sure it’s true that effective sales professionals need to be persistent, knowledgeable and confident, self-motivated and good listeners. But these qualities alone are not enough.
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Three sales strategists (and three generations) weigh in on the rules and ramifications of selling through social media. Join what’s certain to be a lively discussion between Trish Bertuzzi, president of The Bridge Group, Chad Levitt, Account Executive at HubSpot, and Brett Wallace, VP of sales at ZoomInfo.
Most of us in sales are using search engines, blogs, and social media to varying degrees, and it turns out that we all have the same questions. Find out who owns inbound marketing at top performing organizations and what you can learn from the best of the best. Join us for this unique one-hour session that lays it all on the table.
Register for the upcoming webinar on Tuesday, March 16th at 1 PM EST by clicking here.
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When you look around at the competitive marketplace, what do you see? If you look close enough, inside the trends, you will see that the modern company is coming of age.
The economy has been down a rough road and it was well needed. We needed to be smacked around a bit and the beating is not quite over yet. But, there is good news. Lurking below the swelling and hidden beneath the bruises, there are ideas that will change the competitive marketplace. The evolution of the modern company is in full swing.
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The crew over at Genius.com’s Connected Marketer blog have put together a vote for your favorite B2B Marketing Automation Tweeter.
Please head on over to the poll by clicking here and vote for me!
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What does the sales organization of the future look like? It’s a really intriguing question and it should definitely get your mind buzzing. Remember, the world has arrived at the biggest inflection point since the industrial revolution. What used to work just a few years ago, will not work as well today, until it won’t work at all anymore.
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One of the toughest things to do in business is to take evolving trends and connect the dots before everyone else does. An awesome and really fun exercise to do to help you connect the dots, is to ask yourself questions that get you thinking.
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In this post I interview Doyle Slayton, sales thought leader and author of the fantastic blog Sales Blogcast. In this interview Doyle shares why he doesn’t think Sales 2.0 is about sales, some of the challenges he’s seeing with the rise of Web 2.0 and customers doing initial research on Google, and why being strategic is more important than ever.
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