Have you ever thought that social networking is only a waste of your time as a sales rep? Do you think that social networking is just not a fit for your industry or type of sales. Maybe you are thinking about social networking and sales from the wrong perspective — let’s take a look at how sales really is all about social networking.
Many sales reps by nature are good with people or enjoy being in the company of others. At a minimum — they are good at creating and nurturing relationships. Sales is a people business and people from the beginning of time have formed communities to share and exchange information.
If you think about it, the caveman’s or cavewoman’s cave is not all that different from today’s social networks like Linkedin, Jigsaw, Facebook, and Twitter. What caves and social networks have in common is that they are places where people gather, meet, share, and find comfort.
The innovation of web 2.0 technologies and the internet has moved the location of where people meet to have conversations and share information. These locations where many people meet are now virtual and take place on social networks — not in caves.
The point is your customers and prospects are on Linkedin and Jigsaw — many are also on Facebook and Twitter depending on the profile of your customer — so you need to be there too. Sales 2.0 for the individual sales rep is about making it easier to connect and engage with your customers and prospects — if you think of social networking from that perspective, it becomes very relevant to the sales reps business.
Sales 2.0 is the natural fusion of the salesperson’s innate tendency to exchange information and the advent of web 2.0 technologies.” David Thompson CEO, Genius
Do you see the synergy here between sales and social networking? Do you think social networking is relevant to your business? Do you think I’m wrong or missed a point? Let’s get some discussion going in the comments.
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