Dan Schawbel, creator of the Personal Branding blog, where I’m a contributing author each Saturday, recently posted a great interview with David Lakhani, author of How to Sell When Nobody’s Buying. Dan Schawbel’s interview is an absolute must read for sales reps who don’t want to become a sales dinosaur.
Excerpt:
“The salespeople who are going to earn the most in the future are those who embrace the idea that they are their ultimate product. Building a personal brand is what will allow you to take your clients with you wherever you go because they will seek you out if you’ve built a strong brand. A powerful personal brand will also set you apart from your competition and give people a reason to believe.”
“In my book How To Sell When Nobody’s Buying I tell salespeople that they must have a blog, a personal facebook, Twitter and Linkedin account and their name as a website. They need a coordinated place to showcase themselves, their information and their knowledge. And, I also reveal the most important information that they must gather from each client in order to best position themselves for future business.”
Well, said, Dave!
In the future, the sales reps with the strongest personal brands will take more and more business away from sales reps with weak or non-existent personal brands. To succeed in the New Sales Economy it’s essential you learn how to create and promote a powerful personal brand.
Checkout the full interview with David Lakhani here.
If you would like to learn more about personal branding and how it can help you sell more go subscribe to Dan Schawbel’s Personal Branding blog.
Related posts:
- Me 2.0: Build a Powerful Personal Brand to Achieve Career Success
- 26 Reasons to NOT Create Your Personal Brand
- 10 Little Ways to Boost Your Sales in a Big Way via Your Personal Brand
- Dan Schawbel Interview: Use Personal Branding to Increase Your Sales
- My Interview with Anneke Seley: Social Media Sales Strategy
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A personal brand is as important to a sales person as a corporate brand is to a company! We are in a new age where sales people must bring more to the table than just demos and pricing – that is available on the web. We must bring expertise, empathy and acumen to even get the attention of today’s buyer! I love it.