In this short clip, David Thompson, CEO of Genius.com, explores the benefits of combining Web 2.0 technologies with Sales 2.0 processes for better selling.
It’s interesting how he positions the advantages inbound marketing brings to demand generation through creating a higher volume of qualified leads. Inbound marketing is a New Sales Economy strategy and will become increasingly popular and effective as customers become better at dodging outbound marketing.
Check out the clip!
Keep in mind that Sales 2.0 is for any size business, not just SMB’s — the key is defining your sales process and then wrapping the right Sales 2.0 technology around it to improve your defined sales metrics.
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