Really great article by Dan Schawbel in this week’s issue of BusinessWeek — I’m quoted in the article on how to use Linkedin to get the job you want!
While the article is not directly related to using social media to sell more effectively — it is still very interesting and worth the read.
Excerpt:
“If you rely on job boards or corporate Web sites for your job search, you’ll find yourself unemployed for a very long time. Instead, look to your networks, both in real life and in the virtual world. A recent Jobvite survey reflects this evolution in recruitment, noting that 72% of companies plan to invest more in recruiting through social networks. By using LinkedIn, Facebook, and Twitter, as well as your own blog, you have more outlets to communicate your personal brand and find a job faster than the competition.”
Chad Levitt, an active job seeker and college graduate, landed his current job as a sales associate for EMC without even submitting his résumé. “I cut the virtual line and found the recruiter I needed for the job I wanted,” says Levitt.
Pretty cool!
For the full BusinessWeek article click here.
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I think it’s overly optimistic to turn one’s job search over to social media in some sort of wholesale fashion like this, depending on the industry you’re in. That’s the huge qualifier here. I get that Facebook, Twitter, LinkedIn, etc., are new and creative ways to connect. I’m on all three and use them regularly. I found my last management hire through LinkedIn.
But the notion that you should just shut down your traditional approach to a job search because some people had a great outcome and story to tell, and because companies are going to increase their spend through those tools (not replace the other tools, necessarily) is a little jumping the gun.
@Brandon- The most successful job seekers will be the one’s who supplement whatever else they are doing to get a job with social networks like Linkedin, Facebook, and Twitter. The network effect begins to take place when you use new media outlets to gain more exposure and ultimately a better chance at landing a job you desire.
A new phenomena that Dan points out in the article is passive job seekers — individuals that are recruited to new positions because of their presence on Linkedin, Facebook, or Twitter. This is an exciting development and will gain in popularity in the future as traditional methods for getting a job like applying to a company website decline.