Have you ever thought of how to have more unique conversations with your customers and prospects? This post will show you 3 easy ways to have more conversations with your prospects/clients and create more sales opportunities.
Linkedin is networking on steroids. Linkedin can be used as a targeted outbound prospecting tool to increase lead generation and get wide in accounts. You can find out who knows who within an organization and receive introductions to decision makers and influencers.
Try using Linkedin’s advanced search feature to make your search as broad or specific as you want. Upload all your e-mail contacts and invite them to connect with you on Linkedin. This will help build your network of connections quickly. Once you begin connecting you will be surprised on how many contacts you have that can help you penetrate new accounts.
Create your account and secure your name. If your name is taken choose something as close to your name as possible. You want to make it easy to remember and professional.
Post links to articles your prospects/clients will find valuable and invite your Outlook contacts to follow you on Twitter. Get involved in conversations with others on Twitter. Let your clients know you’ve set up your account to provide information that can help solve their problems and to stay connected with you better.
How many reps are doing that? Don’t be afraid to do something different that your customer will find valuable.
Yes, you should start a blog. It’s one of the most powerful ways to show your prospects/clients your expertise and increase your opportunities.
Here are some great blogging resources that can help you.
1.) Becomeablogger.com: how-to videos to get you blogging in less than 2 hours.
2.) Copyblogger.com: learn how-to write blog copy that gets attention.
3.) Problogger.net: all around how-to tips to help you blog successfully.
Once all 3 platforms are up and running you can link them together to create a powerful social media presence. When your asleep you can still be connecting with prospects and clients!
Some Leverage Tips
- In your e-mail signature insert links to your Linkedin, Twitter and blog pages.
- On Linkedin edit the website area to insert your blog and Twitter pages.
- On your blog add links to your Linkedin and Twitter pages.
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