Here is a solid video by Clay Shirky at TED that explains the great power shift taking place in media and the marketplace.
The message is simple.
The rise of social networks and their users have turned all conventional thought upside down. Right before our eyes, we are seeing changes in the way we communicate and share information. Social Media, the network effect and social selling has changed the B2B marketplace and will continue to change it in 2010. For B2B sales reps, the changes will continue to happen steadily, until the entire profession and marketplace has changed.
Will you be ready?
The great power shift is only in its infancy — there is more opportunity now for B2B sales reps then ever before. The hard part is connecting the dots and implementing new strategies that fit in with our Web 2.0 world. I try and connect them everyday and it is a journey we can all take together with this blog.
The changes in the way we communicate with Social Media and the rise of the new disciplines of Sales 2.0 and Inbound Marketing and their effect on the B2B sales rep is exactly what the New Sales Economy blog will be exploring in 2010 — it is going to be an exciting year!
Make sure to stop by next week because I will be revealing my big ideas for 2010 that are sure to turn some heads — maybe get a few people in B2B sales to call me crazy — if they only knew and understood the changes taking place and that will continue to take place in the B2B sales profession.
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Watch Clay Shirky’s video below and think about how this will effect the B2B marketplace and sales profession.
Do you think the great power shift from B2B sellers to buyers will change the way you sell? Do you think I’m off track? Please leave a comment — let’s get some debate going.
For more of Clay Shirky’s work click here.