Have you ever wondered how you can use Twitter to identify sales leads? I bet many of you are thinking there is no way I can use Twitter to identify sales leads and opportunities — you may be right but you may also be very, very wrong.
This post will take a look at how you can use Twitter Search to make sense of and filter the millions of tweets that pass through Twitter each day. With this information you will be able to target more selling opportunities and have them delivered to your RSS reader or email, just like with a Google Alert.
If you’re asking yourself why you need to learn how to use Twitter Search, you’re asking the wrong question. Nonetheless, the answer is simple. You need to learn because Twitter has over 6 million users and is growing everyday — Twitter is a marketplace that can drive potential buyers to your online content.
The potential of Twitter Search is massive. Check out what Gary Vaynerchuk has to say about Twitter Search in this short video clip.
Pretty interesting!
Follow these simple steps to set up an alert for any search term/keyword you want using Twitter Search.
1.) Go to the Twitter Search website.
2.) Enter the search term/keyword you want in the open field and click search.
3.) Your Twitter Search results will appear. Now click on the feed for this query icon at the right of your screen.
4.) Add to the RSS reader of your choice (I like Google Reader).
That’s it!
Now go set up some search terms for the companies you sell to, or buzzwords in your industry and start creating more opportunities for yourself!
Make sure to subscribe to the New Sales Economy blog for all the latest Sales 2.0 & Social Media tips to help you connect, create more opportunities, and increase your business.
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Twitter search really is one of the best ways to find leads. It’s like you’re in someones mind and know exactly what kind of person they are and what they talk about. It’s pretty much like shooting fish in a barrel.
@Derek- Twitter search also provides some insight into the type of person you’re approaching — likes, interests, etc. Nice point Derek! This is of course after you navigate to their profile and begin following their tweets. All good stuff.
Thanks so much for the ‘alerts’ suggestion. I had the one for Google already, but didn’t know about Twitter RSS feed. That will help me protect my brand name which I have only one. One wants to make sure their social media footprint advances their career and not stuck in their mouth.
@Doug- You’re welcome! This tip will definitely help you monitor what’s being said about you on Twitter and help you connect with those who share similar interests. Thanks for reading the blog and keep stopping by!